Product Thinking, Brain Storming, UX Wireframes, Prototyping, User Testing, Stakeholder Presentations
10 weeks
Desktop
1 UX Design lead, 1 UX Researcher, 1 Project Manager, 2 UI Designers, 1 Developer
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Cantor Fitzgerald Ireland is a financial services firm that offers solutions to institutional clients, corporations, and high-net-worth individuals.
Our brief was to redesign their website, to bring it inline with modern design principles and encourage client engagement with the site.
We had to create 10 page templates that would allow flexibility for Cantor to create new content for the website but also make the site more intuitive for the end user
Our UX Research team engaged in a comprehensive exploration of Cantor clients' experiences through user interviews, delving deep into their perspectives to uncover significant pain points.
A UX audit was undertaken to assess the strengths and areas ripe for improvement within the existing user journey. This multifaceted approach allowed us to gain insights into the user experience landscape, enabling us to develop a strategy aimed at addressing user needs and elevating the overall quality of Cantor's service delivery.
Drawing from the research, I crafted wireframes to sculpt the blueprint for our exciting new website's layout and navigation.
These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.
I collaborated closely with UI designers, synergising our expertise to bring the wireframes to life with captivating visual elements and an intuitive user experience. We wanted to ensure there would be enough white space
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Along with my UX Lead, I devised a testing strategy that incorporated both qualitative and quantitative methods. I wanted to understand how easy or difficult client found the proposed navigation and could they access the information they needed
I made sure that the UI designers had the necessary information and context to refine the interface designs iteratively. This handoff process facilitated a smooth transition from user testing insights to actionable design improvements, ultimately resulting in a polished and user-centric interface tailored to the needs of Cantors clients.
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