Brain Storming, UX Wireframes, Prototyping, Stakeholder Presentations
1 week
Desktop, mobile
1 UX Researcher, 1 Project Manager, 1 UI Designer, 1 Developer
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Sentiem, a pioneer in generational venture capitalism, reached out to our design agency seeking help in refining their business strategy and crafting an engaging website to showcase their unique approach.
I was tasked with the opportunity to build their website from the ground up and align it with our team's carefully crafted brand strategy.
Despite the tight deadline of just one week, I embraced the challenge. Within this brief timeframe, my goal was to craft comprehensive sets of both mobile and desktop wireframes that would serve as the foundation for Sentiem's digital presence.
The strategists on our team did a competitor analysis to identify how companies in the Venture Capital (VC) space talk about themselves and how do they present their work
The team also conducted a UX audit, pinpointing both the strengths and the opportunities for enhancement within the experience
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Drawing from the research, I created a sitemap of what would be the structure of the website, outlining each page and providing potential content suggestions for each page.
I took inspiration gained from the competitor analysis and ensured that these pages aligned with business requirements.
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I presented these wireframes and effectively communicated the proposed website's structure, layout, and functionality to stakeholders. I guided them through each wireframe, highlighting key features and user pathways.
Through this iterative process of presentation and feedback, we were able to enhance the wireframes, ensuring that the final design aligned seamlessly with stakeholder vision and user need within the tight deadline
I worked together with the UI designer to discuss the wireframes and overall direction of the site, outlining possible animations and interactions that could enhance the site experience.